Editorial Playbook

The Complete SEO & GEO Guide for Modern Writers

The rules of internet distribution have permanently shifted. Discover how to write stories that rank at the top of Google and get cited as primary sources by AI answer engines.

What is GEO (Generative Engine Optimization)?

GEO is the science of optimizing digital content so large language models (ChatGPT, Perplexity, Claude, Gemini) recognize your insights as authoritative facts, quoting your publication in their synthesis.

1. Semantic Headings & Clear Hierarchies

Both Google’s indexing bots and AI retrieval models rely on clear document structure. Ensure you use a single H1 for your main thesis, followed by H2 subheadings that formulate explicit answers to readers' search intent.

  • Include question phrases in your subheadings when solving specific queries.
  • Keep bullet points concise and informative.

2. The GEO Playbook: Winning Citations

AI models cite content that provides authoritative definitions, precise statistics, and direct answers without filler. Articlehues automatically injects:

Article Schema (JSON-LD)

Detailed author credentials, publisher details, date published, and canonical URLs.

Semantic Entity Tagging

Automatic identification of key people, technologies, organizations, and concepts.

3. Speed, Core Web Vitals & Clean Markup

Articlehues delivers pristine 100/100 Google Lighthouse scores by generating static edge pages free of bloated third-party trackers, heavy script bundles, or popups.

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